The commercial

http://www.youtube.com/watch?v=b5HLsvwLPpQ

This commercial is an ad used for the DSTV television company and provider. It starts off with two traditional Indian families meeting to marry off their children in an arranged marriage. After the bride to be disapproves, she uses her remote control to switch between different grooms, anywhere from a Indian Elvis to a cool biker, demonstrating how important and good choice is, specifically in the channels you watch. Using SOAPS-T to analyze this advertisement helps in dissecting it and understanding it more clearly. The subject is the kind of man this girl wants to spend her life with,. The occasion however is the meeting of the the bride and groom to be. The audience is anyone flipping through the channels, but considering DSTV is an African based company and caters to mostly African nations, then English-speaking Africans are the target audience. The purpose of this ad is to get more people to switch to DSTV as their entertainment provider. The speaker is unclear to me, but I guess it is DSTV satellite company. The tone of this ad is very relaxed, traditional, and funny. The ethical appeal in this commercial is the traditional clothing and the important of choice. The logical appeal ceases to exist, except for when it shows an example of choice ( the grooms). The emotional appeal is again the choice, making people feel that if they support choice they support this provider. This advertisement is not effective because it does not give any incentive for a commoner to switch his plan, except for the large array of choices there is no positive factor that would come into play. Financial and cost differences, quality assurance, and good customer service are all points the company could have used to make them more appealing.